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Comment-to-DM automation is a system that sends a direct message to a follower automatically when they comment a specific keyword on your Instagram post or Reel. You pick the keyword, write the DM once, and the tool delivers it instantly — with links, PDFs, buttons, or AI replies — turning casual comments into conversations and customers.
Step 1 — you pick a keyword and put it in your caption. "GUIDE", "PRICE", "MENU": anything short and easy to type. Your caption makes the promise: "Comment PRICE and I'll DM you the full catalogue."
Step 2 — you write the DM once, in ChirplyMint. It can be text with a link, a PDF attachment, a DM with tappable buttons, or the opening move of an AI conversation.
Step 3 — ChirplyMint watches for your keyword through the official Instagram API and delivers the DM to every commenter, at 2 PM or 2 AM, whether ten people comment or a thousand. Repeat comments are deduplicated so nobody gets the same DM twice, and every commenter lands in your leads list.
A keyword DM isn't limited to "here's the link". ChirplyMint DMs can carry:
Every Instagram account where people ask for things in the comments — "DM me the price", "link please" — leaks leads whenever the owner is busy, asleep, or just human. Four audiences use comment-to-DM automation to close that gap:
A comment is the strongest signal your audience can send you, and normally it just scrolls away. Comment-to-DM automation saves every person who triggers your keyword to a lead list, tagged with the keyword they used.
From there, engagement scoring shows you who's warm rather than just who exists, and one-click CSV export moves everything into your CRM, sheet, or email tool. Lead capture and export are included from the Pro plan.
A keyword DM answers the question you predicted. The moment someone replies "is this free?" or "does it work for beginners?", a plain autoresponder is finished — and the conversation goes cold until you next open Instagram.
On paid plans, ChirplyMint hands those replies to an AI agent trained on your persona and your FAQs. It answers in your tone, knows your offer and your links, and keeps the conversation moving while you get on with your actual work. Every conversation lands in an inbox you can review, and you can step in any time.
That's the difference between an autoresponder and a salesperson who never sleeps — and the difference between a keyword DM and comment-to-DM automation that closes.
Comment keywords are the headline trigger, but the same engine runs the rest of your Instagram:
ChirplyMint is priced in rupees, starts free, and scales without surprises (see /pricing).
Starter is free forever: 50 DMs a month, 1 automation, 1 Instagram account, and a link-in-bio page with 5 links. Pro is ₹499/mo: 2,000 DMs, 10 automations, 3 accounts, the AI agent with smart replies and inbox, and lead capture with CSV export. Business is ₹1,499/mo: unlimited DMs and automations, 10 accounts, a team workspace, and API access.
You can test the whole loop today on the free plan. For a screenshot-by-screenshot walkthrough, we've also written a step-by-step guide on the blog (see /blog).
You need a Professional account — Business or Creator, either works. It's free to switch in Instagram settings and takes under a minute. DM automation runs on the official Instagram Graph API, which only connects to Professional accounts. Your followers won't notice any difference.
No — when it runs through the official Meta/Instagram Graph API, which is the only way ChirplyMint sends DMs. Instagram's rules target unofficial bots that scrape data, blast spam, or ask for your password. Official-API tools operate inside the platform's own messaging rules, including its messaging-window limits.
Both. Keyword automations run on feed posts and Reels alike — comment PRICE on a Reel and the DM goes out exactly the same way. Stories work through story-reply triggers: someone replies to your story, and the automation takes over in DMs.
It arrives as a normal DM from your account — same notification, same thread. Most creators announce it anyway ("comment GUIDE and check your DMs"), so it reads as a service you promised, not a surprise.
They get one DM. ChirplyMint deduplicates by commenter and automation, so enthusiastic repeat commenters don't get spammed — and a repeat comment doesn't burn your monthly DM allowance again.
Starter is free forever — 50 DMs, every month, no expiry. When your posts regularly outgrow that, Pro gives you 2,000 DMs a month for ₹499, and top-ups from ₹99 cover busy months without a plan change. Upgrading keeps your automations, leads, and tags exactly where they are.
Learn how to automatically send a DM when someone comments on Instagram — set up keyword automation in minutes with ChirplyMint's free plan.
Instagram has no attach-PDF button. Here's how to deliver a real PDF file in the DM automatically when someone comments your keyword — free to start.
Free forever plan · No credit card · Official Meta API. Your next commenter becomes your next customer.
Get started — it's free